Honda Europe
Project type
WebsiteAgency
Digitas / PublicisYear
2015Skills
Branding UI Design Interaction DesignHonda wanted to reimagine their online ecommerce and marketing starting presence in Europe using the concept of ‘warm engineering’.
Along with an art director, we reimagined how Honda could look, feel and sound online. We drew upon their award winning advertising campaigns and brand heritage to define a visual language that was both playful and functional.
After defining the visual language I was part of a 4 person design team creating responsive templates that would work seamlessly across all European markets.
Multiple languages
Creating templates that worked seamless across all European markets meant constantly testing and pushing the templates to their limits. We had to consider multiple product ranges, European languages and character sets.
