The design portfolio of freelance senior designer Paul David Price
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The Business of Fashion - Website, App & Social

Business of Fashion - Website, Art Direction & Social

 

Brief: Own all aspects of Design/UX at BoF. Work with product, sales, editorial and social teams.

Reimagined the brand identity, visualised social for 3.5 million followers and designed Careers, Fashion Week, Education, plus many more services including the BoF Professional app.

 
 
 

↓ BoF Careers - The best careers platform in the fashion industry. Handling around 500 jobs at any one time with thousands of applications per day.

 
 
 

↓ BoF Education: Courses - Designed marketing pages, branded the product, art directed video content and created all course materials. View case study.

 
 
 

↓ BoF Professional App - Hybrid app built with the Ionic framework. Worked through full design process with a junior designer. Included creating brand identity for BoF Professional, UX/wireframing, visual design, prototyping with Invision and user testing. View case study.