The design portfolio of freelance senior designer Paul David Price

San Miguel & Carlsberg - Art Direction & Social

Carlsberg & San Miguel - Art Direction & Social


Brief: Define the visual language for San Miguel & San Miguel Fresca social media posts. Work with a copywriter to concept and produce posts.


↓ San Miguel - Worked on and won the pitch for this account. Created concepts for 3 months of content before producing it in-house on a shoestring budget.


↓ Carlsberg - Account acquired off the back of the San Miguel pitch. Part of art director / copywriter team, creating concepts and defining the visual language for Carlsberg social.