Business of Fashion

Lead product, UX, interface and social design for The Business of Fashion. Over 2 years I reimagined the brand identity, created social content for 3.5 million followers and designed products including Careers, Professional, Boards and Education.

Editorial Design
Collaborating with editorial and growth staff I redesigned the home and category pages before creating multiple CMS driven editorial pages ↓

Careers Platform
Alongside a product manager and business executive I redesigned BoF Careers and extended the product capability. It includes jobs listings, descriptions, application engine and job creation tools ↓

App Experience
To create a new revenue stream the business created BoF Professional, a paywalled version of the editorial website with exclusive content and access to a mobile app built with the Ionic framework ↓

MVP Products
BoF Boards was an experimental product, akin to Pinterest, designed with a product manager in conjunction with stylists and buyers. We designed and built a prototype to test the business case for the product ↓

Education Platform
Working with a fashion lecturer I designed the course listing and landing page for BoF Education. I also art directed the promotional videos and designed all course content ↓